The wild power of aggregation theory

  ਦ੍ਰਿਸ਼ 134,748

The Verge

ਮਹੀਨੇ ਪਹਿਲਾਂ

How did Google, Amazon, and Facebook get so big so fast? The best answer we have is an idea called Aggregation Theory. This is how it works.
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ਟਿੱਪਣੀਆਂ
The Verge
The Verge ਮਹੀਨੇ ਪਹਿਲਾਂ
Are big tech companies too big?
ChrisWEEZ
ChrisWEEZ 10 ਦਿਨ ਪਹਿਲਾਂ
@Mike Anthony this guy gets it.
Blueman Campaign
Blueman Campaign 13 ਦਿਨ ਪਹਿਲਾਂ
@impendio depends who you ask;)
Umberto Fournier
Umberto Fournier 16 ਦਿਨ ਪਹਿਲਾਂ
Yes
P S
P S ਮਹੀਨੇ ਪਹਿਲਾਂ
No.
Adam Cox
Adam Cox ਮਹੀਨੇ ਪਹਿਲਾਂ
Nope, if you don't like amazon then just drive to your local brick and mortar. If you don't like Google then libraries are still a thing. Theres plenty of worse options to chose from. These companies won because they are the best at what they do.
Lucas Minato
Lucas Minato 10 ਦਿਨ ਪਹਿਲਾਂ
This is why Costco will eventually fail.
Uche Oji
Uche Oji 11 ਦਿਨ ਪਹਿਲਾਂ
What is a facebook?
Leonardo Torres
Leonardo Torres 13 ਦਿਨ ਪਹਿਲਾਂ
in fact, the "solution" is quite simple. Each individual does what he wants, buys where he wants, and does what he wants if the conditions are met. The problem is that we hold others responsible for the decisions we make, stating that if something seems to be wrong, it is not our fault, but because they manipulated us into doing that ...
wstudiolive
wstudiolive 19 ਦਿਨ ਪਹਿਲਾਂ
It’s called a monopoly
Sage Bias
Sage Bias 26 ਦਿਨ ਪਹਿਲਾਂ
So if you provide a better service to the customers, then the customers will want to use your service. Sherlock Holmes over here.
Sage Bias
Sage Bias 26 ਦਿਨ ਪਹਿਲਾਂ
Amazon is "capturing" sales. As if they aren't providing a service that people want to use.
AverageDrafter
AverageDrafter 26 ਦਿਨ ਪਹਿਲਾਂ
Existing anti-trust laws and theories cannot handle the concept of a large, voluntary, and active userbase being the single most valuable asset in human history.
stachowi
stachowi ਮਹੀਨੇ ਪਹਿਲਾਂ
Network Effects (e.g. Metcalfe's law)
Jannick Danielsen
Jannick Danielsen ਮਹੀਨੇ ਪਹਿਲਾਂ
This is such great timing, considering the latest anti-trust lawsuits against Google and Facebook.
p d bowman
p d bowman ਮਹੀਨੇ ਪਹਿਲਾਂ
Put your money where your mouth is, Verge.
kk84 kk84
kk84 kk84 ਮਹੀਨੇ ਪਹਿਲਾਂ
Please, someone show this video to congress. They don’t get it.
blue sky
blue sky ਮਹੀਨੇ ਪਹਿਲਾਂ
FUXK YOU!!!!! PApost!!!!!!!! CCP MACHINE!!!!!!!!!!
P S
P S ਮਹੀਨੇ ਪਹਿਲਾਂ
Aggregate them all together? Redundancy thrives as does deplorable grammar on PApost.
pradeep balachandran
pradeep balachandran ਮਹੀਨੇ ਪਹਿਲਾਂ
Is amazon is going to be divided like Facebook
pradeep balachandran
pradeep balachandran ਮਹੀਨੇ ਪਹਿਲਾਂ
Loved it
Arlen Williams
Arlen Williams ਮਹੀਨੇ ਪਹਿਲਾਂ
This is nice, but it ignores the tyranny of chosen companies getting massive capital investment with very favorable pay-back, for the very purpose of capturing a market. See John D. Rockefeller, British Petroleum, and Royal Dutch Shell for the classic example. That is instrumental in how the globalist shadow government operates.
Timothy McSwain
Timothy McSwain ਮਹੀਨੇ ਪਹਿਲਾਂ
One of the ways I can think of to topple these companies is for customers to stop putting up with them even though their services are so useful. Be it Facebook, Google, or Amazon, they all are terrible companies. They all sell user data and ignore user privacy. Facebook profits off negatively impacting the developing minds of young people and feeding the egos and other negative character traits of older people. Google is an information company that has way more on you than it should. Amazon is problematic because using it feeds their CEO way more money than he needs - I joke frequently about not using Amazon because I don’t want to contribute to Bezos’ twenty-fourth yacht, which is hyperbole but I’m trying to bring attention to how disgustingly rich that man is and how much he’s a symptom of a problem in our economical systems. I use services by all three. Facebook, Google, and Amazon. But I’m working on reducing my dependency on all three: I rarely use Facebook anymore; I’ve switched to Bing for search and am working on switching to Outlook instead of Gmail; I try to buy from other places besides Amazon whenever possible. That’s difficult because part of my job involves Facebook and it’s a convenient way to stay connected with people; Google’s services are more developed and supported than Microsoft’s; I’m not rich, so avoiding Amazon would cost me a lot more money over time. But if everyone took steps to reduce dependencies on these companies, we could make a huge difference.
Adam Neveu
Adam Neveu ਮਹੀਨੇ ਪਹਿਲਾਂ
As I watch this on PApost lol...
garv gupta
garv gupta ਮਹੀਨੇ ਪਹਿਲਾਂ
am I the only one who thinks that he talked about a pretty simple concept but for a very long time?
Ayodele Cuffy
Ayodele Cuffy ਮਹੀਨੇ ਪਹਿਲਾਂ
Is Verge a university? I just l learned so much.
Oscar Lee
Oscar Lee ਮਹੀਨੇ ਪਹਿਲਾਂ
I don't see a problem with this, if prices are low and I can get what I want.
Rd Rz
Rd Rz ਮਹੀਨੇ ਪਹਿਲਾਂ
which browser aggregate bigger
Rd Rz
Rd Rz ਮਹੀਨੇ ਪਹਿਲਾਂ
can uber existing on Malaysia
Atom Ant
Atom Ant ਮਹੀਨੇ ਪਹਿਲਾਂ
I worry for the mean intelligence of the verge's target audience if this is supposed to be an informative video. Who doesn't know and understand this already?
Rd Rz
Rd Rz ਮਹੀਨੇ ਪਹਿਲਾਂ
i think the verge hate Google
Danny
Danny ਮਹੀਨੇ ਪਹਿਲਾਂ
So the name for this is being a wealthy person born into a wealthy family with wealthy friends who hire wealthy people to do investing with wealthy peoples money at the expense of poor people.
Suseel Chandrabalan
Suseel Chandrabalan ਮਹੀਨੇ ਪਹਿਲਾਂ
The best example is arguably "Google Photos" Remember when they said "Free unlimited storage", all they were doing was bringing in customers... and after locking them in their platform, they won't go looking for another service
F K
F K ਮਹੀਨੇ ਪਹਿਲਾਂ
You get free express quality backups still even after the high quality uses your storage
Ahmad Sohail Wahab
Ahmad Sohail Wahab ਮਹੀਨੇ ਪਹਿਲਾਂ
What are the names of the people on the thumbnail of this video?
Nicolas Petras
Nicolas Petras ਮਹੀਨੇ ਪਹਿਲਾਂ
Not a fan of the conclusion, but a really good video otherwise!
Vamsi Bethapudy
Vamsi Bethapudy ਮਹੀਨੇ ਪਹਿਲਾਂ
Finally a theory that explains the confusion about how these companies can be monopolistic and consumer-oriented at the same time. Not just in the case of Facebook, even for Google and Amazon, the consumers are the product!
Reza Ebrahimi
Reza Ebrahimi ਮਹੀਨੇ ਪਹਿਲਾਂ
yup and as the customers here we are talking about whats the water quality when they own the pipes
Rishabh Sheth
Rishabh Sheth ਮਹੀਨੇ ਪਹਿਲਾਂ
Agree
Emily Allstot
Emily Allstot ਮਹੀਨੇ ਪਹਿਲਾਂ
controlling the supply of consumers leads to too many people doing weird stuff and dire consequences for an everyday consumer's life, health and well-being and destroys normal communities
Emily Allstot
Emily Allstot ਮਹੀਨੇ ਪਹਿਲਾਂ
it's worse than gangstalking and isolating at the same time if you're the only real consumer around (as in, someone buying stuff who isn't a part of something bigger already)
Emily Allstot
Emily Allstot ਮਹੀਨੇ ਪਹਿਲਾਂ
e.g. it's like they watch everything you do in person and see what you buy and infer what you can afford and make judgments and then they want to give you cancer and treat you while you buy designer clothes and they all have jobs providing those. so creepy
Prashul Shrestha
Prashul Shrestha ਮਹੀਨੇ ਪਹਿਲਾਂ
"Most founders and tech investors don't wanna solve problems". They buy out new start-up that are going to solve those problem and this way they become the Infinite Walmart.
Deepak Gupta
Deepak Gupta ਮਹੀਨੇ ਪਹਿਲਾਂ
its hard and smart work
Muhammad Rameez
Muhammad Rameez ਮਹੀਨੇ ਪਹਿਲਾਂ
Yes all theory of creating new buisness era is totally based on A.i and coding decoding. This really becoming popular in world
Muhammad Rameez
Muhammad Rameez ਮਹੀਨੇ ਪਹਿਲਾਂ
Sound strange and crazy
Muhammad Rameez
Muhammad Rameez ਮਹੀਨੇ ਪਹਿਲਾਂ
Amazon have biggest super trick to sale online business all over the world
Basket Rise
Basket Rise ਮਹੀਨੇ ਪਹਿਲਾਂ
Great video, we need more of this
David
David ਮਹੀਨੇ ਪਹਿਲਾਂ
No offense, but you will learn this stuff in the first hour of business school
Edward Snowden
Edward Snowden ਮਹੀਨੇ ਪਹਿਲਾਂ
3:28 I was more interested in the "Among Us" apps than the GrubHub
Ehsan Kia
Ehsan Kia ਮਹੀਨੇ ਪਹਿਲਾਂ
The one issue here is that anti trust generally tries to show a monopoly harms users, but in these cases, the aggregation gives an objectively better user experience than if you were to split up Facebook into let's say 5 different networks. So to end their reign, you have it make users lives actually worse, which goes against what anti trust is about.
Gc Vi
Gc Vi ਮਹੀਨੇ ਪਹਿਲਾਂ
Where is the gae?
Fon Nkwenti
Fon Nkwenti ਮਹੀਨੇ ਪਹਿਲਾਂ
Aggregation Theory = Platform economy = Two-sided market = Multisided platform etc. I'm sure many brilliant people will continue to coin other original terms to describe the same thing
SmileTOBY
SmileTOBY ਮਹੀਨੇ ਪਹਿਲਾਂ
Wait you was black
Mariachee Bandidos
Mariachee Bandidos ਮਹੀਨੇ ਪਹਿਲਾਂ
just remember in a functioning democracy it is better for the government to have the power / your personal information. the government is more accountable to the people and less likely to abuse it.
Denstont Jackson
Denstont Jackson ਮਹੀਨੇ ਪਹਿਲਾਂ
Very informative video I thank you for sharing this information as it relates to how the internet trends are going
Erick Espinosa
Erick Espinosa ਮਹੀਨੇ ਪਹਿਲਾਂ
well just like Ben says: we need NEW laws for this reality, not bend the old ones to fit because that just won't work
Felipe Guaragna Schorn
Felipe Guaragna Schorn ਮਹੀਨੇ ਪਹਿਲਾਂ
that's the end of free market
Heber Boerr
Heber Boerr ਮਹੀਨੇ ਪਹਿਲਾਂ
8:00 are we gonna ignore that this is absolutely horrible for the consumer?
Heber Boerr
Heber Boerr ਮਹੀਨੇ ਪਹਿਲਾਂ
8:20 it's almost as if they're competing!
Max G
Max G ਮਹੀਨੇ ਪਹਿਲਾਂ
The best Verge video this year? Ever?
Armando Oliveira
Armando Oliveira ਮਹੀਨੇ ਪਹਿਲਾਂ
does this guy just discovered the internet?..he literally just discribed why the internet exists...
JaneDoe
JaneDoe ਮਹੀਨੇ ਪਹਿਲਾਂ
aggregation tax please
ประสิทธิ์ หุ่นบรรจง
ประสิทธิ์ หุ่นบรรจง ਮਹੀਨੇ ਪਹਿਲਾਂ
ผมความหัวไปแล้ว
Adel Maher
Adel Maher ਮਹੀਨੇ ਪਹਿਲਾਂ
Thumbnail: *exist Bill Gates: Im I a joke to you
Unicornul Sarvy
Unicornul Sarvy 8 ਦਿਨ ਪਹਿਲਾਂ
You should be more afraid of facebook amazon apple google twitter and mainstream media as they are all friends instead of fearing Bill Gates
goyangi
goyangi ਮਹੀਨੇ ਪਹਿਲਾਂ
But the scary thing is that arent they actually also solving problems for better service hence more users?
Jebusankel
Jebusankel ਮਹੀਨੇ ਪਹਿਲਾਂ
So how to fix the Amazon problem? My ideas: 1. Have USPS create fulfillment centers 2. Merchants run their own FOSS based stores ala Shopify 3. Shopping around happens via search that aggregates across stores 4. Credit card companies offer insurance against store misbehavior, bake it into upfront cost.
trevor da veiga
trevor da veiga ਮਹੀਨੇ ਪਹਿਲਾਂ
It starts from u. Dont blame business if u can start a business u can stop it too. So its important to teach people how to choose and not get stuck to just one thing.
Anmol
Anmol ਮਹੀਨੇ ਪਹਿਲਾਂ
i haven't seen this anchor in a long time hmm
C H
C H ਮਹੀਨੇ ਪਹਿਲਾਂ
I do see the dangers in this, especially with search engines where Google could censor whatever information they like and consumers wouldn't really be able to know, but do I really want to go to 50 different boutiques to buy things when I can use one infinite big box store? Yes, it's scary that a few tech companies can control everything, but convenience is always going to win out again and again no matter who is "in charge" of it all. Regulating what can happen inside of the infinite big box stores seems like a better solution than breaking them down so another giant can come back.
Daniel Evans
Daniel Evans ਮਹੀਨੇ ਪਹਿਲਾਂ
Not entirely true. A taxi company owns it's trust with its customers in the same way as Uber does. The ONLY difference is scale.
larpo05
larpo05 ਮਹੀਨੇ ਪਹਿਲਾਂ
You are so wrong on your last statement. You said the bosses of those infinite walmarts dont want to solve problems and just make themselves boss. By being so big and scaling, big tech has solved tons of problems at very minimal cost to consumers. Also those big bosses like jeff bezos and zuckerberg invests outside of their companies to solve other big problems, like bezos blue origin.
JJV
JJV ਮਹੀਨੇ ਪਹਿਲਾਂ
anyway, why do we have to care what the bosses want. As long as they provide something useful. If they are fleecing us, a better option will come.
Nabii
Nabii ਮਹੀਨੇ ਪਹਿਲਾਂ
...What if someone figures out how to package any combination of streaming services at a reduced rate? Boom. Infinite Walmart.
Nabii
Nabii ਮਹੀਨੇ ਪਹਿਲਾਂ
Wildly underrated video, flawless explanation and logic.
gnperdue
gnperdue ਮਹੀਨੇ ਪਹਿਲਾਂ
Ben is a genius and his podcast “Exponent” is brilliant.
Utkarsh Chourasia
Utkarsh Chourasia ਮਹੀਨੇ ਪਹਿਲਾਂ
Man, this was heck of a ride. We do need more video like this. ❤️
中原マリ
中原マリ ਮਹੀਨੇ ਪਹਿਲਾਂ
I prefer aggression theory.
Arnab Mukherjee
Arnab Mukherjee ਮਹੀਨੇ ਪਹਿਲਾਂ
What an amazingly insightful video. Learned something new. 👍🏿👍🏿
Alex
Alex ਮਹੀਨੇ ਪਹਿਲਾਂ
Russell is the cutest explainer on youtube! ☺️
Satoshi Amari
Satoshi Amari ਮਹੀਨੇ ਪਹਿਲਾਂ
They have become too powerful that they are controlling what you can see and the way you think, by censoring the ideas that they don't like.
Sudarshan
Sudarshan ਮਹੀਨੇ ਪਹਿਲਾਂ
Is one infinite bigger than other infinite
Gary Mu
Gary Mu ਮਹੀਨੇ ਪਹਿਲਾਂ
"The tech founders don't want to figure out better way to do things" everything made sense until this conclusion, which is not only a big leap but also very disconnected from the entire video content. How does verge arrive at this conclusion? What is the evidence and data to support this thesis?
Salvattore Macedo
Salvattore Macedo 13 ਦਿਨ ਪਹਿਲਾਂ
x2
Pranav Choudhary
Pranav Choudhary ਮਹੀਨੇ ਪਹਿਲਾਂ
That is why I never buy any thing from any ad from any 4 of these companies
Geoff Richards
Geoff Richards ਮਹੀਨੇ ਪਹਿਲਾਂ
Mad respect to Grayson Blackmon for the cool graphics (I enjoyed the "infinite Wallmart" vs the Candle shop, but the mini Pharmacy, Music store and Sports store also have very cool little details)
Hervé Maas
Hervé Maas ਮਹੀਨੇ ਪਹਿਲਾਂ
Eye opening video. Thank you!
Lewis Moore
Lewis Moore ਮਹੀਨੇ ਪਹਿਲਾਂ
It just sounds like monopoly... Am I missing something? These companies are cornering markets using to their size. The term "Aggregation Theory" seems like it's trying to mystify what's going on, monopolization...
lopah elision
lopah elision ਮਹੀਨੇ ਪਹਿਲਾਂ
Great video. Learnt two new terms, aggregation theory and infinite walmart. Thank you
LONcreeps
LONcreeps ਮਹੀਨੇ ਪਹਿਲਾਂ
That's four words.
swng
swng ਮਹੀਨੇ ਪਹਿਲਾਂ
Interesting explanation. Not sure I was able to follow all of it, though
Pot Kaas
Pot Kaas ਮਹੀਨੇ ਪਹਿਲਾਂ
Today I learnt what a Strip Mall really is...
Desmond Hawkins
Desmond Hawkins ਮਹੀਨੇ ਪਹਿਲਾਂ
Interesting video! I would suggest the host learn the difference between the web and the Internet though.
mark li
mark li ਮਹੀਨੇ ਪਹਿਲਾਂ
the infinite supermarket is based on code. The big firms are also able to fire those who type codes after the digital services are well-developed.
The Concerned Indian
The Concerned Indian ਮਹੀਨੇ ਪਹਿਲਾਂ
Man this guy's way of speaking is weirdly similar to Edward Snowden
Abhijit Meti
Abhijit Meti ਮਹੀਨੇ ਪਹਿਲਾਂ
Why be a King? when you can be God..
Rahul Ravindran
Rahul Ravindran ਮਹੀਨੇ ਪਹਿਲਾਂ
The scary thing is they do it so well and every market they get into there's innovation
Zhi Z.
Zhi Z. ਮਹੀਨੇ ਪਹਿਲਾਂ
This guy talks so forcefully.
Walter Girao
Walter Girao ਮਹੀਨੇ ਪਹਿਲਾਂ
And that comment at the end is just mean spirited. You don't know these men and their motivations. They are actually shockingly different from each other
Allan Song
Allan Song ਮਹੀਨੇ ਪਹਿਲਾਂ
@Walter Girao they generate data and business for each other.
Walter Girao
Walter Girao ਮਹੀਨੇ ਪਹਿਲਾਂ
@Voulltapher both. Remember that their companies all have very different effects on the world. I can't think of two companies more different than google and amazon, for example
Voulltapher
Voulltapher ਮਹੀਨੇ ਪਹਿਲਾਂ
While I agree with your sentiment, should we judge them by their assumed intentions, or the real world effects, the companies they are the face of, have?
Sean Gelarden
Sean Gelarden ਮਹੀਨੇ ਪਹਿਲਾਂ
So all we are is ones and zeros? Time to reclaim anonymity
Daniel Bernal
Daniel Bernal ਮਹੀਨੇ ਪਹਿਲਾਂ
Easy to connect the dots looking back but can you connect them looking forward?
Hyo Choi
Hyo Choi ਮਹੀਨੇ ਪਹਿਲਾਂ
Big brothers are watching. And they are not your governments.
Dylan Digby
Dylan Digby ਮਹੀਨੇ ਪਹਿਲਾਂ
Zero mention of Silicon Valley being a military/state project in the first place. And Marx already figured tendency to monopoly over 100 years ago. Dogshit video
Nathan
Nathan ਮਹੀਨੇ ਪਹਿਲਾਂ
Facebook?? I thought it died long ago. Second best is the first place to last.
Ben L
Ben L ਮਹੀਨੇ ਪਹਿਲਾਂ
8:11 You heard it here first folks, "most founders and tech investors don't want to solve problems or figure out better ways to do things, they just want to use the internet... to be the boss" What an idiotic, over simplified, and stupendous argument to pool all tech CEO's into
Tbagstealer
Tbagstealer ਮਹੀਨੇ ਪਹਿਲਾਂ
That's what big tech capital is being used for. Sacrificing everything for total market expansion. The goal is to take over everything. Most large tech companies are striving towards this goal and being the boss is a by product of expanding everywhere
Rousseau
Rousseau ਮਹੀਨੇ ਪਹਿਲਾਂ
That conclusion is absolute BS. Are you seriously going to sit there, with Google Search at your fingers tips, Amazon packages arriving (which you order merely 2 days ago, or even same-day), planning get togethers (virtual now) or keeping yourself updated on your friends and family through Facebook apps, and then say these goal of these companies isn't to make your life easier? I guarantee you, the moment we have to decentralize by law, people will cry at the relative inconvenience that will bring them.
Jofo
Jofo ਮਹੀਨੇ ਪਹਿਲਾਂ
Incredible piece
Hobbes
Hobbes ਮਹੀਨੇ ਪਹਿਲਾਂ
I've been thinking about this a lot lately. And with how global everything is now, I'm not sure that the US government would ever even try to break apart these big companies. If Google or Apple or Microsoft or Amazon were broken apart to increase competition again, it could potentially allow a company from another country to take up the top dog spot. I don't think the US would want that to happen, so we might all be stuck with these large companies that never stop expanding. What are your thoughts on that?
TheDV1Zone
TheDV1Zone ਮਹੀਨੇ ਪਹਿਲਾਂ
This is what Andrew Yang was saying and still is saying.
Bogdan Largeanu
Bogdan Largeanu ਮਹੀਨੇ ਪਹਿਲਾਂ
Theory seems to miss the point that migrating from amazon or google has little to no cost. Uber never locked anyone in as user, the moment was at risk to be banned in London, I just switch to Bolt, another provided. Same thing for amazon when they don't have my product or is too expensive.
Rafael Liriano
Rafael Liriano ਮਹੀਨੇ ਪਹਿਲਾਂ
Explained really well, Russell. Thank you!
Extratone
Extratone ਮਹੀਨੇ ਪਹਿਲਾਂ
Spied the Bandcamp app. :) Good man.
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